Analytics & Reporting
Storefront Traffic, Views & Checkout Conversion
Measure customer acquisition and storefront engagement: analyze visitor traffic, product page impressions, and cart-to-checkout conversion rates.
Storefront Engagement Overview
The Storefront Engagement panel measures top-of-funnel customer interest across your public storefront URL (`*.businessplus.co.ke` or custom domain).
Key Engagement Metrics
The panel tracks four critical shopping behaviors:
- 1. Unique Storefront Visitors: Count of distinct shoppers who browsed your catalog during the period.
- 2. Product Detail Impressions: Total views on standalone `/product/:id` pages, highlighting which items attract the most curiosity.
- 3. Cart Additions: Number of times visitors clicked "Add to Cart", measuring product purchase intent.
- 4. Checkout Conversion Rate: Percentage of cart additions that successfully converted into completed orders.