Analytics & Reporting
Executive Analytics Dashboard & KPI Overview
Monitor high-level business performance, sales volume, confirmed revenue, and customer growth trends in real time from the Executive Analytics dashboard.
Navigating the Analytics Dashboard
Access the executive analytics hub by navigating to Dashboard -> Analytics (`/dashboard/analytics`). The dashboard consolidates sales, customer engagement, catalog performance, and AI support metrics into interactive visual charts.
Core KPI Metric Cards
The top executive cards display real-time business health indicators:
- 1. Total Confirmed Revenue: Cumulative sum of all cleared payments from orders and bookings with `paid` or `completed` status.
- 2. Active Sales Pipeline: Value of all `confirmed` orders currently in processing or awaiting dispatch.
- 3. Total Demand: Gross demand representing all placed orders before payment confirmation or fulfillment.
- 4. Order & Conversation Counts: Total order volume and customer chat interactions handled across all channels during the selected period.
Time Range Selectors (7d, 30d, 90d)
Toggle between 7-day, 30-day, and 90-day historical time windows to analyze short-term campaign performance versus quarterly growth trends.